<!-- SMM strategy, content and community management | xDigit; language: en; HTML: /en/services/social-media/ -->

# SMM

We run your business pages on social media: plan, copy, design, video, posting and replies to followers.

## When it helps

- Pages are updated now and then, or just for show.
- You need to launch social media from scratch for a new brand or market.
- Posts don’t explain the product or bring leads.
- You don’t have people for copy, design and editing.
## What’s included

- **Strategy:** Who the company posts for, where and why.
- **Posting plan:** Topics, formats and a schedule a month ahead.
- **Content creation:** Copy, design and video editing in an agreed volume.
- **Management and replies:** We post, reply to followers and keep the pages active.
- **Results review:** We see what works and change the plan.
## Everything we do

- We study your pages and your competitors’ pages
- We decide who we write for, on which networks, about what and in what tone
- We create one style: templates, covers, profile design
- We make a monthly posting plan
- We write the copy, make the design and edit videos
- We prepare shooting briefs for shoots done by you or your contractor
- We post and manage the pages
- We reply to comments and messages under agreed rules
- Every month we look at what worked and update the plan
## How we work

- Brief and page review
- Strategy and style
- Posting plan and shooting briefs
- Creation and approval
- Posting and replies
- Report and new plan
## What you get

- A strategy and one consistent style
- A posting plan every month
- Ready posts on schedule
- Replies to followers
- A monthly report
## How we measure results

How many people see and react to the posts, whether the number of the right followers grows, how many visit the website and get in touch. Which of these matters most depends on your goal.
## Good to know

SMM means running pages and posting. We don’t shoot ourselves, but we prepare shooting briefs. We don’t work with influencers. Paid advertising is a separate service, [Paid Social Ads](/en/services/paid-social/).
## A scope that fits the task.

Pricing follows the agreed work, complexity and support. Ad budgets are paid separately. Overlapping tasks are counted once.
## Works well with

- [Paid Social Ads](/en/services/paid-social/)
- [Websites & business systems](/en/services/websites/)
- [Marketing Strategy](/en/services/performance-marketing/)
## Questions

### Do you shoot photos and videos?

No. We write the shooting brief, and you or your contractor shoot. We do the copy, design and editing.

### Do you reply to followers?

Yes. We reply to comments and messages under rules agreed with you. Questions the rules do not cover, such as complaints or individual prices, we pass to you.

### Who approves the posts?

You do. We send the content plan and the posts for approval in advance, and nothing is published without your approval unless we agree otherwise.


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